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Posts Tagged ‘spam’

• How To Protect Yourself From SpamZa And The Likes

  By Ron 24 August 2008 under Email Marketing News

  Laura from Word to the Wise had a post about SpamZa a few days back and warned about how marketers can be vulnerable without some form of protection for their mailing lists against this kind of abuse. Top of the list will be ensuring subscription to your mailing lists is a closed-loop process (aka double opt-in confirmation) so that email addresses cannot be added to your lists without the explicit permission from the owners of those addresses. So, if you are still going with single opt-in for your list management, this is yet another good reason to re-look at changing that.

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