Posts Tagged ‘seth godin’
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You Need An Otaku For Your Newsletter
By Amran 29 September 2008 under sendcube RantsHere’s how to make your product remarkable, according to Seth Godin – it’s about getting your ideas to spread, and to get your ideas to spread, you must be remarkable so that your ideas are “worth making a remark about.” Godin uses a Japanese word called “Otaku” to describe what he’s after. The word has a bad rep in Japan, but is used elsewhere as a slang word for fandom.
So here’s the million-dollar question for legitimate email marketers – how do you turn a newsletter subscriber from your regular site-surfing reader into an Otaku? Godin says it’s about getting the right target audience, and not about getting 10,000 new sign-ups per week for your newsletter.
Unfortunately, the latter seems to be the obsession with many email marketers nowadays. What Godin is proposing, is for marketers to sit back and study your audience – the genuine subscribers, not the ones who are just in it for the free whitepapers and perks. If you start focusing on those who are listening, on those who want to listen to you, you would have found yourself an Otaku base, who will read what you write and help you spread your message.
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