Posts Tagged ‘preference center’
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Lycos Europe To Shut Down Their Services - Check Your Subscribers
By Amran 30 January 2009 under Email Marketing NewsThe news on Lycos Europe shutting down is everywhere now. So what does this mean to you? What will this impact your subscribers?
Start checking your subscribers for possible Lycos Europe domains and start deleting them - you have until 15 February 2009 to do it. The earlier you do it, the better it will be. Or start sending to these subscribers and encourage them to update their email addresses using the Preference Center.
Deliverability.com has a whole list of domains relating to Lycos Europe. Check them out.
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10 Things You Should Observe To Improve Your Email Marketing
By Eve 10 November 2008 under Tips & Best PracticesThe more seasoned email marketers already know most of these tips, but we all need some recap every now and then to remind us of the best practices in email marketing, so that we can improve our email marketing practices for better reputation and delivery. In this post, we list down 10 most recommended tips that you should know.
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New Features And Updates In sendcube
By Ron 17 October 2008 under sendcube Features & UpdatesWe have just rolled out a number of new features to sendcube, and we are very excited to share them with you here. As always, we want to make sendcube better, stronger and more fun to use, so this new batch of updates is geared towards making subscriber management and campaign building easier for you. So, what do we have in store for you? Check these out:
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Now Your Subscribers Can Have Their Preference Center
By Amran 17 October 2008 under sendcube Features & UpdatesIf you have been accessing your sendcube account these two days, you may have noticed a new Preference Center tab in your Contacts | Lists page. This is one of the many new updates we have just rolled out for sendcube.
What is this “preference center” thing about?
Simply put, the preference center is a kind of membership page where your subscribers can update their information and subscription preferences. This gives them the convenience of making changes to their subscription as and when they want. For example, one of your subscribers (let’s call him John) is switching to a new email provider and would like your newsletter to be sent to his new address. Without the preference center, what he has to do is to unsubscribe his old email address and then resubscribe using his new one. If John is like most subscribers out there, he will most probably not bother jumping through these hoops. When this happens, you lose out.
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