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Posts Tagged ‘engaging subscribers’

• How To Attract Readers With Your Email Newsletter

  By Eve 15 August 2008 under Tips & Best Practices

  What do email marketing and romance have in common? Plenty, in our opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there’ll be a second. Except that if you’re running an email campaign, you could possibly be on your last date every single time, because, let’s be honest, it’s not that hard to click on “unsubscribe.”

  So here’s what we’re suggesting today – take a few minutes to get out of your marketing mindset. Instead, imagine how you might engage someone on a date, and you might come away with some new insights on how to keep subscribers committed (i.e. subscribed) to your email newsletters. Here are a couple of ideas to get you started:

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