Posts Tagged ‘email newsletter’
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Mishandling Your Opt-Outs Can Hurt Your Business
By Ron 20 November 2008 under Tips & Best Practices(Via deliverability.com) According to Return Path, even top firms can’t seem to get it right when it comes to managing subscriber opt-outs or unsubscribes. It turns out that many of them still lack proper IT setup to help them manage opt-outs and some of these top firms even violate the CAN-SPAM Act.
What I took away from this report, however, is not the fact that even top firms are having problems with opt-outs (not like it should give you justification that you can mess this up too, right?) but rather the point raised by Bonnie Malone, director of strategic services for Return Path.
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Video In Your Email?
By Amran 2 August 2008 under Design For EmailOk, let’s get this sorted quickly. The answer is simply no. Online video has been the new kid on the marketing block for quite some time, with companies big and small jumping in with some form of video marketing.
Recently, Goodmail, a third-party reputation services provider (RSP), was talking about allowing email marketers to deliver their email with embedded video, for a price. Sounds like a cool idea but I don’t know if that is going to work, unless they can convince not only the email clients and web-based email developers, but also the anti-virus, anti-spam and a load of other security developers to accept these embedded codes in email. For now, it looks more like a dream to me, but hey, with the WWW, you never know.
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