Posts Tagged ‘email marketing’
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3Rs Of Email Marketing
By Amran 27 October 2009 under Tips & Best Practices3Rs of email marketing. Respect, Relevant, Reputation. Respect your subscribers by being Relevant to them thus building up your Reputation.
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10 Things You Should Observe To Improve Your Email Marketing
By Eve 10 November 2008 under Tips & Best PracticesThe more seasoned email marketers already know most of these tips, but we all need some recap every now and then to remind us of the best practices in email marketing, so that we can improve our email marketing practices for better reputation and delivery. In this post, we list down 10 most recommended tips that you should know.
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Spammers Are Not Welcomed Here
By Ron 4 November 2008 under sendcube RantsSince our launch, we have encountered many potential spammers who tried their luck at using sendcube as their spam tool. This post is dedicated to talk about these users and how we are very intolerant towards this kind of behavior in sendcube.
First of all, let me be very clear here. sendcube is a permission-based email marketing system. We have checks in place to ensure sendcube does not fall prey to spammers who send out spam emails, or as some call them in a less negative way, “unsolicited emails”, although we still prefer to call them spam anyhow - a rose is a rose is a rose.
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You Need An Otaku For Your Newsletter
By Amran 29 September 2008 under sendcube RantsHere’s how to make your product remarkable, according to Seth Godin – it’s about getting your ideas to spread, and to get your ideas to spread, you must be remarkable so that your ideas are “worth making a remark about.” Godin uses a Japanese word called “Otaku” to describe what he’s after. The word has a bad rep in Japan, but is used elsewhere as a slang word for fandom.
So here’s the million-dollar question for legitimate email marketers – how do you turn a newsletter subscriber from your regular site-surfing reader into an Otaku? Godin says it’s about getting the right target audience, and not about getting 10,000 new sign-ups per week for your newsletter.
Unfortunately, the latter seems to be the obsession with many email marketers nowadays. What Godin is proposing, is for marketers to sit back and study your audience – the genuine subscribers, not the ones who are just in it for the free whitepapers and perks. If you start focusing on those who are listening, on those who want to listen to you, you would have found yourself an Otaku base, who will read what you write and help you spread your message.
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Random Thoughts On Email, Social Sites In Business
By Ron 28 August 2008 under sendcube RantsI couldn’t agree more with this post from Business Pundit comparing Obama’s use of social networking effects in his campaign with McCain’s more than dismal attempt. Didn’t we also hear the question being asked if “Obama is a Mac and McCain a PC?” a while ago?
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Tagging Meets Email Marketing
By Amran 18 August 2008 under sendcube Features & UpdatesIf you’ve been checking out our website, you’d know that we’ve been talking a lot about tagging and how it can help you generate better campaign reports, understand your subscribers better, and produce better campaigns.
Just so you can share in our excitement, we’d like to walk you through the process and show you a few simple tricks to harness the power of tagging. If you’ve ever tagged a blog post or a photo, you’d already know how tagging works. Essentially, you attach a keyword or category name to similar posts or photos, so visitors to your blog or photo site can click on topics that they’re interested in. And if you’re hooked up to a web statistics service (or if one is provided by your host), you can find out how many people clicked on a particular tag and get a sense of what your visitors like.
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Email Newsletters Made Easier
By Amran 5 August 2008 under Tips & Best PracticesCreating an e-mail newsletter isn’t rocket science, or at least, it shouldn’t be. In fact, we’ve found that keeping it simple often gets the best results, and by simple, we mean fewer words, less graphics, and going easy on the sales pitch. Read on for more ideas on how to turn your e-mail newsletter into a crowd pleaser:
#1 Give, And Keep Giving
Save the company updates for your web site – the self-indulgent newsletter belongs in the trash, and that’s where it often winds up. If you want your newsletter to be read, give your readers useful information. For example, if you’re a travel agent, you can offer travel tips and highlight trendy destinations, while including links to your holiday packages for interested readers.
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