Posts Tagged ‘email design’
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Common Pitfalls With Using Images In Your Campaigns
By Amran 13 November 2008 under Design For EmailOne of the most common reasons our customers get in touch with our support team has got to do with problem in using images in their campaigns. In this blog, I highlight some of the common pitfalls (and questions) about using images and show how you can avoid them.
What is a good file name to use?
To ensure all your images can be viewed correctly across different email clients and web-based email clients, you must be careful of how you name your image files. All files should be named without any empty spaces or non-ASCII characters. This means “my image.gif” is out, and “my_image.gif” or “my-image.gif” should be used instead.
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Video In Your Email?
By Amran 2 August 2008 under Design For EmailOk, let’s get this sorted quickly. The answer is simply no. Online video has been the new kid on the marketing block for quite some time, with companies big and small jumping in with some form of video marketing.
Recently, Goodmail, a third-party reputation services provider (RSP), was talking about allowing email marketers to deliver their email with embedded video, for a price. Sounds like a cool idea but I don’t know if that is going to work, unless they can convince not only the email clients and web-based email developers, but also the anti-virus, anti-spam and a load of other security developers to accept these embedded codes in email. For now, it looks more like a dream to me, but hey, with the WWW, you never know.
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