Posts Tagged ‘eec’
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Render Rate Will Be Industry Standard Soon
By Amran 30 January 2009 under Email Marketing NewsLoren McDonald at Email Insider has an interesting post up that talks about “render rate.” In a nutshell, EEC is looking at getting support to make “render rate” an industry standard.
The “render rate” is a new industry-wide metric created to measure the initial level of email engagement more accurately and consistently than the open rate.
On the surface, “render rate” may seem like just a terminology change to replace the often ambiguous “open rate,” but it goes slightly deeper than that. While “open rate” is commonly in use now, it is often times far from accurate, especially with the prevalence of image blocker these days, which will prevent tracking images from being downloaded even though the email has been opened.
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