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Posts Tagged ‘delivery schedule’

• Sending Emails: Is There A Best Time?

  By Eve 6 August 2008 under Tips & Best Practices

  

  If you’ve been wondering when to send out your newsletter, you’re not alone.

  Back in ’04, at least two prominent studies concluded that a Monday morning (6-10am) mail-out would get you the highest open rates, and apparently, if you couldn’t make Monday, Tuesday wasn’t half bad either. The result? Email marketers fell over themselves and worked weekends to deliver a Monday morning newsflash, only to discover a year later that emails sent on Wednesdays through Fridays were enjoying the most clicks.

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