Posts Tagged ‘best practices’
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Mishandling Your Opt-Outs Can Hurt Your Business
By Ron 20 November 2008 under Tips & Best Practices(Via deliverability.com) According to Return Path, even top firms can’t seem to get it right when it comes to managing subscriber opt-outs or unsubscribes. It turns out that many of them still lack proper IT setup to help them manage opt-outs and some of these top firms even violate the CAN-SPAM Act.
What I took away from this report, however, is not the fact that even top firms are having problems with opt-outs (not like it should give you justification that you can mess this up too, right?) but rather the point raised by Bonnie Malone, director of strategic services for Return Path.
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Common Pitfalls With Using Images In Your Campaigns
By Amran 13 November 2008 under Design For EmailOne of the most common reasons our customers get in touch with our support team has got to do with problem in using images in their campaigns. In this blog, I highlight some of the common pitfalls (and questions) about using images and show how you can avoid them.
What is a good file name to use?
To ensure all your images can be viewed correctly across different email clients and web-based email clients, you must be careful of how you name your image files. All files should be named without any empty spaces or non-ASCII characters. This means “my image.gif” is out, and “my_image.gif” or “my-image.gif” should be used instead.
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10 Things You Should Observe To Improve Your Email Marketing
By Eve 10 November 2008 under Tips & Best PracticesThe more seasoned email marketers already know most of these tips, but we all need some recap every now and then to remind us of the best practices in email marketing, so that we can improve our email marketing practices for better reputation and delivery. In this post, we list down 10 most recommended tips that you should know.
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Now Your Subscribers Can Have Their Preference Center
By Amran 17 October 2008 under sendcube Features & UpdatesIf you have been accessing your sendcube account these two days, you may have noticed a new Preference Center tab in your Contacts | Lists page. This is one of the many new updates we have just rolled out for sendcube.
What is this “preference center” thing about?
Simply put, the preference center is a kind of membership page where your subscribers can update their information and subscription preferences. This gives them the convenience of making changes to their subscription as and when they want. For example, one of your subscribers (let’s call him John) is switching to a new email provider and would like your newsletter to be sent to his new address. Without the preference center, what he has to do is to unsubscribe his old email address and then resubscribe using his new one. If John is like most subscribers out there, he will most probably not bother jumping through these hoops. When this happens, you lose out.
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Random Thoughts On Email, Social Sites In Business
By Ron 28 August 2008 under sendcube RantsI couldn’t agree more with this post from Business Pundit comparing Obama’s use of social networking effects in his campaign with McCain’s more than dismal attempt. Didn’t we also hear the question being asked if “Obama is a Mac and McCain a PC?” a while ago?
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How To Protect Yourself From SpamZa And The Likes
By Ron 24 August 2008 under Email Marketing NewsLaura from Word to the Wise had a post about SpamZa a few days back and warned about how marketers can be vulnerable without some form of protection for their mailing lists against this kind of abuse. Top of the list will be ensuring subscription to your mailing lists is a closed-loop process (aka double opt-in confirmation) so that email addresses cannot be added to your lists without the explicit permission from the owners of those addresses. So, if you are still going with single opt-in for your list management, this is yet another good reason to re-look at changing that.
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Don’t Leave Your Manners Offline
By Ron 14 August 2008 under Tips & Best Practices
You can be anything you want to be online, and your company is just waiting to tap on the endless possibilities. But first, read our etiquette guide to make sure you’re not in danger of letting your dark side take over:Monster Marketer #1: The Invader
Think about the people you’d love to keep at arm’s length: the strangers at parties who stand way too close and are way too generous with their hugs and kisses, the dreaded acquaintance who crashes social gatherings and invites himself to hang out at your apartment, or the colleague who reads over your shoulder and steals your stationery. Here’s what they have in common: they don’t ask for permission. Ever. The same rules apply online, and not asking your recipients if they would like to hear from you counts as very bad manners indeed. Even if you know your recipients in some capacity (and that includes your best friends, by the way), don’t assume they’d appreciate emails from your company – always ask first. It may not be apparent, but it costs money and takes time to download your emails (and to chuck or report them as spam if necessary), so it pays to be considerate.
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Unsolicited Email Is Bad, Especially For Business Owners
By Ron 25 July 2008 under Tips & Best PracticesLoren McDonald posted an article at Deliverability.com, about lessons we can learn from an unsolicited B2B email she received. (The article is available at http://blog.deliverability.com/2008/07/lessons-from-an.html). She listed some obvious facts that many marketers or salespersons either forget about, or simply choose to ignore.
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Why You Should Never Rent Or Buy Email Addresses
By Amran 23 July 2008 under Tips & Best Practices
Your company has just produced this great product and you want to tell the world about it. You buy advertising space in the newspaper, magazines, on billboards and maybe produce a TV ad. What’s next? Let’s start announcing your products through email. But wait, you don’t have any email lists to start with. No problem, let’s get in touch with a company that sells email addresses, that would solve the problem.Stop.
Before you part with money to buy those lists, read on to find out how this could impact your company and your new product.
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