Posts Tagged ‘A/B Split Test’
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Should I Always Talk About My Products And Services?
By Amran 5 November 2009 under Tips & Best PracticesIf you need to get the sale, go with the no-holds-barred promotional email instead (e.g. 20% off storewide!). Marketers who create email newsletters want to build relationships with their customers by providing support and information, and common newsletter features include “how to” guides, expert advice and opinions, news updates, case studies and interviews.
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How To Attract Readers With Your Email Newsletter
By Eve 15 August 2008 under Tips & Best PracticesWhat do email marketing and romance have in common? Plenty, in our opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there’ll be a second. Except that if you’re running an email campaign, you could possibly be on your last date every single time, because, let’s be honest, it’s not that hard to click on “unsubscribe.”
So here’s what we’re suggesting today – take a few minutes to get out of your marketing mindset. Instead, imagine how you might engage someone on a date, and you might come away with some new insights on how to keep subscribers committed (i.e. subscribed) to your email newsletters. Here are a couple of ideas to get you started:
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Sending Emails: Is There A Best Time?
By Eve 6 August 2008 under Tips & Best PracticesIf you’ve been wondering when to send out your newsletter, you’re not alone.
Back in ’04, at least two prominent studies concluded that a Monday morning (6-10am) mail-out would get you the highest open rates, and apparently, if you couldn’t make Monday, Tuesday wasn’t half bad either. The result? Email marketers fell over themselves and worked weekends to deliver a Monday morning newsflash, only to discover a year later that emails sent on Wednesdays through Fridays were enjoying the most clicks.
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