Archive for the ‘Tips & Best Practices’ Category
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Email Newsletters Made Easier
By Amran 5 August 2008 under Tips & Best PracticesCreating an e-mail newsletter isn’t rocket science, or at least, it shouldn’t be. In fact, we’ve found that keeping it simple often gets the best results, and by simple, we mean fewer words, less graphics, and going easy on the sales pitch. Read on for more ideas on how to turn your e-mail newsletter into a crowd pleaser:
#1 Give, And Keep Giving
Save the company updates for your web site – the self-indulgent newsletter belongs in the trash, and that’s where it often winds up. If you want your newsletter to be read, give your readers useful information. For example, if you’re a travel agent, you can offer travel tips and highlight trendy destinations, while including links to your holiday packages for interested readers.
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Unsolicited Email Is Bad, Especially For Business Owners
By Ron 25 July 2008 under Tips & Best PracticesLoren McDonald posted an article at Deliverability.com, about lessons we can learn from an unsolicited B2B email she received. (The article is available at http://blog.deliverability.com/2008/07/lessons-from-an.html). She listed some obvious facts that many marketers or salespersons either forget about, or simply choose to ignore.
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Unsubscribe: Mission Impossible?
By Amran 23 July 2008 under Tips & Best Practices
Recently, we were invited by a big organization to hop over and present our email marketing software to them. Being a small or even tiny company by comparison, we were naturally honored.So Ron and I got to work and prepared our presentation. On the big day, things went well and we thought we were a shoo-in for the job until The Boss popped this question:
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Why You Should Never Rent Or Buy Email Addresses
By Amran 23 July 2008 under Tips & Best Practices
Your company has just produced this great product and you want to tell the world about it. You buy advertising space in the newspaper, magazines, on billboards and maybe produce a TV ad. What’s next? Let’s start announcing your products through email. But wait, you don’t have any email lists to start with. No problem, let’s get in touch with a company that sells email addresses, that would solve the problem.Stop.
Before you part with money to buy those lists, read on to find out how this could impact your company and your new product.
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