Archive for the ‘Tips & Best Practices’ Category
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Another Good Reason To Authenticate Your Domain
By Amran 11 November 2009 under Email Marketing News, Tips & Best PracticesThis is kind of old news but always a good reminder why you should start authenticating your domain name.
Since July 09 Gmail has been enabling images for their users if they have replied back to your email at least two times but only if you are authenticating your email with SPF or DKIM. This is more like a ‘contact reputation’ where if you do reply to the person email, you most probably know them or accept what they are sending you. Sound logical!
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Should I Always Talk About My Products And Services?
By Amran 5 November 2009 under Tips & Best PracticesIf you need to get the sale, go with the no-holds-barred promotional email instead (e.g. 20% off storewide!). Marketers who create email newsletters want to build relationships with their customers by providing support and information, and common newsletter features include “how to” guides, expert advice and opinions, news updates, case studies and interviews.
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3Rs Of Email Marketing
By Amran 27 October 2009 under Tips & Best Practices3Rs of email marketing. Respect, Relevant, Reputation. Respect your subscribers by being Relevant to them thus building up your Reputation.
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Forward This Email Function - Why Aren’t You Using It?
By Ron 30 March 2009 under Tips & Best Practices, sendcube Features & UpdatesWhile running through the campaigns sent by our customers, I notice one obvious missing link. No, not the unsubscribe link, because, after all, you will not be able to send any campaigns without it. I’m referring to a simple link that will help you spread your campaigns and the opportunity to get a few new subscribers.
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Mishandling Your Opt-Outs Can Hurt Your Business
By Ron 20 November 2008 under Tips & Best Practices(Via deliverability.com) According to Return Path, even top firms can’t seem to get it right when it comes to managing subscriber opt-outs or unsubscribes. It turns out that many of them still lack proper IT setup to help them manage opt-outs and some of these top firms even violate the CAN-SPAM Act.
What I took away from this report, however, is not the fact that even top firms are having problems with opt-outs (not like it should give you justification that you can mess this up too, right?) but rather the point raised by Bonnie Malone, director of strategic services for Return Path.
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10 Things You Should Observe To Improve Your Email Marketing
By Eve 10 November 2008 under Tips & Best PracticesThe more seasoned email marketers already know most of these tips, but we all need some recap every now and then to remind us of the best practices in email marketing, so that we can improve our email marketing practices for better reputation and delivery. In this post, we list down 10 most recommended tips that you should know.
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How To Attract Readers With Your Email Newsletter
By Eve 15 August 2008 under Tips & Best PracticesWhat do email marketing and romance have in common? Plenty, in our opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there’ll be a second. Except that if you’re running an email campaign, you could possibly be on your last date every single time, because, let’s be honest, it’s not that hard to click on “unsubscribe.”
So here’s what we’re suggesting today – take a few minutes to get out of your marketing mindset. Instead, imagine how you might engage someone on a date, and you might come away with some new insights on how to keep subscribers committed (i.e. subscribed) to your email newsletters. Here are a couple of ideas to get you started:
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Don’t Leave Your Manners Offline
By Ron 14 August 2008 under Tips & Best Practices
You can be anything you want to be online, and your company is just waiting to tap on the endless possibilities. But first, read our etiquette guide to make sure you’re not in danger of letting your dark side take over:Monster Marketer #1: The Invader
Think about the people you’d love to keep at arm’s length: the strangers at parties who stand way too close and are way too generous with their hugs and kisses, the dreaded acquaintance who crashes social gatherings and invites himself to hang out at your apartment, or the colleague who reads over your shoulder and steals your stationery. Here’s what they have in common: they don’t ask for permission. Ever. The same rules apply online, and not asking your recipients if they would like to hear from you counts as very bad manners indeed. Even if you know your recipients in some capacity (and that includes your best friends, by the way), don’t assume they’d appreciate emails from your company – always ask first. It may not be apparent, but it costs money and takes time to download your emails (and to chuck or report them as spam if necessary), so it pays to be considerate.
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Email Marketing Basics: Your Questions Answered
By Amran 11 August 2008 under Tips & Best Practices
We get plenty of email marketing questions from our customers, some of whom are still treading gingerly into a weird, and sometimes wacky online world. So we’ve put together our “Email Marketing Basics” Q&A series, to lend direction to email marketers who are just starting out. We’ll be adding to this section as we go along, and you can keep up with us by subscribing to our RSS feed and newsletter. (We’re doing some online self-marketing here as we speak.)
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Sending Emails: Is There A Best Time?
By Eve 6 August 2008 under Tips & Best PracticesIf you’ve been wondering when to send out your newsletter, you’re not alone.
Back in ’04, at least two prominent studies concluded that a Monday morning (6-10am) mail-out would get you the highest open rates, and apparently, if you couldn’t make Monday, Tuesday wasn’t half bad either. The result? Email marketers fell over themselves and worked weekends to deliver a Monday morning newsflash, only to discover a year later that emails sent on Wednesdays through Fridays were enjoying the most clicks.
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