Archive for the ‘sendcube Rants’ Category
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A Simple But Effective Video On Ethics
By Amran 22 December 2008 under sendcube RantsCathie Dodd from Tears Of Joy video did this simple but effective video on list building ethics. Do take a look and enjoy.
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Spammers Are Not Welcomed Here
By Ron 4 November 2008 under sendcube RantsSince our launch, we have encountered many potential spammers who tried their luck at using sendcube as their spam tool. This post is dedicated to talk about these users and how we are very intolerant towards this kind of behavior in sendcube.
First of all, let me be very clear here. sendcube is a permission-based email marketing system. We have checks in place to ensure sendcube does not fall prey to spammers who send out spam emails, or as some call them in a less negative way, “unsolicited emails”, although we still prefer to call them spam anyhow - a rose is a rose is a rose.
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You Need An Otaku For Your Newsletter
By Amran 29 September 2008 under sendcube RantsHere’s how to make your product remarkable, according to Seth Godin – it’s about getting your ideas to spread, and to get your ideas to spread, you must be remarkable so that your ideas are “worth making a remark about.” Godin uses a Japanese word called “Otaku” to describe what he’s after. The word has a bad rep in Japan, but is used elsewhere as a slang word for fandom.
So here’s the million-dollar question for legitimate email marketers – how do you turn a newsletter subscriber from your regular site-surfing reader into an Otaku? Godin says it’s about getting the right target audience, and not about getting 10,000 new sign-ups per week for your newsletter.
Unfortunately, the latter seems to be the obsession with many email marketers nowadays. What Godin is proposing, is for marketers to sit back and study your audience – the genuine subscribers, not the ones who are just in it for the free whitepapers and perks. If you start focusing on those who are listening, on those who want to listen to you, you would have found yourself an Otaku base, who will read what you write and help you spread your message.
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“I am wait your reply” (Carry on waiting)
By Ron 9 September 2008 under sendcube RantsSpammers who send out viruses get better by the day. I have just received an email in my inbox from a supposed Mr Guadalupe Numbers who threatens to sue me if I do not open up the attached zip file like he instructed. This is social engineering at its best, and could potentially scare email users who are not familiar with the kind of tactics these spammers employ these days. Alert your friends and customers about this. Always beware of suspicious-looking attachments.
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Random Thoughts On Email, Social Sites In Business
By Ron 28 August 2008 under sendcube RantsI couldn’t agree more with this post from Business Pundit comparing Obama’s use of social networking effects in his campaign with McCain’s more than dismal attempt. Didn’t we also hear the question being asked if “Obama is a Mac and McCain a PC?” a while ago?
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From directmag.com: Ouch! A List Purchase Nightmare
By Amran 11 August 2008 under sendcube RantsI don’t know if I should pity Bob Richards, but I guess if you play with fire, you might get burnt. Anyway, Bob Richards purchased a list from a company called EmailAppenders and paid some $14,000… Yes, you see that right: $14,000 for 100,000 supposedly targeted email addresses.
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