Archive for the ‘Email Marketing News’ Category
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Another Good Reason To Authenticate Your Domain
By Amran 11 November 2009 under Email Marketing News, Tips & Best PracticesThis is kind of old news but always a good reminder why you should start authenticating your domain name.
Since July 09 Gmail has been enabling images for their users if they have replied back to your email at least two times but only if you are authenticating your email with SPF or DKIM. This is more like a ‘contact reputation’ where if you do reply to the person email, you most probably know them or accept what they are sending you. Sound logical!
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New Road Runner Feedback Loop Launch!
By Amran 3 April 2009 under Email Marketing News
The much awaited updates on Road Runner’s new Feedback Loop (FBL) are finally here. We have recently received an email notification from them announcing their new FBL which is of course, very much welcome news for us.If you are a sendcube customer, you do not need to do anything. Our beloved delivery team had taken the necessary steps to sign up to the new FBL and this is now all in place.
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Lycos Europe To Shut Down Their Services - Check Your Subscribers
By Amran 30 January 2009 under Email Marketing NewsThe news on Lycos Europe shutting down is everywhere now. So what does this mean to you? What will this impact your subscribers?
Start checking your subscribers for possible Lycos Europe domains and start deleting them - you have until 15 February 2009 to do it. The earlier you do it, the better it will be. Or start sending to these subscribers and encourage them to update their email addresses using the Preference Center.
Deliverability.com has a whole list of domains relating to Lycos Europe. Check them out.
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Render Rate Will Be Industry Standard Soon
By Amran 30 January 2009 under Email Marketing NewsLoren McDonald at Email Insider has an interesting post up that talks about “render rate.” In a nutshell, EEC is looking at getting support to make “render rate” an industry standard.
The “render rate” is a new industry-wide metric created to measure the initial level of email engagement more accurately and consistently than the open rate.
On the surface, “render rate” may seem like just a terminology change to replace the often ambiguous “open rate,” but it goes slightly deeper than that. While “open rate” is commonly in use now, it is often times far from accurate, especially with the prevalence of image blocker these days, which will prevent tracking images from being downloaded even though the email has been opened.
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Good News - Excite Feedback Loop Coming Soon
By Eve 5 November 2008 under Email Marketing NewsYesterday we received an email invitation from BlueTie inviting us to test drive their Feedback Loop (FBL) managed by Return Path. Some of you might be wondering: BlueTie who? BlueTie is a provider of web-based email and collaboration solutions and recently Excite outsourced their users email service to them. If you are interested to learn more about it, check out the blog post from Deliverability.com.
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29% of Internet Users Have Bought Things From Spam Email?? Read Write Web
By Amran 26 August 2008 under Email Marketing NewsOK, can someone tell me how spam is ever going to stop, if this report from Marshal is credible enough? But the question is, are the results accurate enough? After all, it is based on 600 respondents to their online survey and to say 29% of internet users bought things from spam email just seem a little far-fetched to me. I guess, the 29% of the respondent are spammer themselves.
Sex, Drugs and Software Lead Spam Purchase Growth - Marshal
And it seems I’m not alone in feeling this way about the report. Both Read Write Web and Terry Zink’s Anti-spam Blog also shared their views on this.
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How To Protect Yourself From SpamZa And The Likes
By Ron 24 August 2008 under Email Marketing NewsLaura from Word to the Wise had a post about SpamZa a few days back and warned about how marketers can be vulnerable without some form of protection for their mailing lists against this kind of abuse. Top of the list will be ensuring subscription to your mailing lists is a closed-loop process (aka double opt-in confirmation) so that email addresses cannot be added to your lists without the explicit permission from the owners of those addresses. So, if you are still going with single opt-in for your list management, this is yet another good reason to re-look at changing that.
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How ISPs Are Changing Their Blocking & Filtering Style
By Amran 5 August 2008 under Email Marketing NewsWe have always reminded our customers to respect their subscribers. Only by respecting someone, will you make an effort to listen to them, understand their interests and give them what they need.
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Navigating The New CAN-SPAM Act
By Amran 1 August 2008 under Email Marketing NewsSome help on understanding the not-so-new US CAN-SPAM Act.
Navigating the new CAN-SPAM Act
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