Random Thoughts On Email, Social Sites In Business
By Ron 28 August 2008 under sendcube RantsI couldn’t agree more with this post from Business Pundit comparing Obama’s use of social networking effects in his campaign with McCain’s more than dismal attempt. Didn’t we also hear the question being asked if “Obama is a Mac and McCain a PC?” a while ago?
Despite the political context, businesses can learn a thing or two from this, that is, how to tap into email marketing and social networking sites in general for your own businesses. While many have dismissed the usefulness of networking sites, there are many of us who are still figuring out how to use Facebook, Twitter and the likes to connect with our audience. Also, email marketing has been around for a long time, but given the problems of spams and deliverability issues, there is no one “be it end all” way to do this correctly. For marketers, the order of the day is “change”.
Yet, there seems to be one common thread in all these – content. Content is king. Yes, that’s clichéd, but if this is the reality that we will see one day, then there seems to be no alternatives. Many have blogged about the different ways to make email marketing and social sites work for you, but one of the most important point that we should all take away is that we should write what matters to our audience, not just what we want to say or sell.
Have you ever tried combining email marketing with social sites to work for you? Do you believe that content is still the ultimate drawing point of your campaigns? Questions, comments and tips are welcome.
