How To Protect Yourself From SpamZa And The Likes
By Ron 24 August 2008 under Email Marketing NewsLaura from Word to the Wise had a post about SpamZa a few days back and warned about how marketers can be vulnerable without some form of protection for their mailing lists against this kind of abuse. Top of the list will be ensuring subscription to your mailing lists is a closed-loop process (aka double opt-in confirmation) so that email addresses cannot be added to your lists without the explicit permission from the owners of those addresses. So, if you are still going with single opt-in for your list management, this is yet another good reason to re-look at changing that.
Of course, if you are using sendcube right now, this is already in place out-of-the-box because all subscriptions going through your online forms must always be confirmed by your subscribers before you can start to email them. When an email address is first submitted through your subscription form, it gets held in a suppression list awaiting for the owner’s confirmation. This ensures that as long as they do not confirm their subscriptions, it is virtually impossible for you to be able email them through the system.
Do you also have tips on how to protect against such email address abuses, or have you fallen victim to these abuses before? Share your thoughts with us.
