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Another Good Reason To Authenticate Your Domain
By Amran 11 November 2009 under Email Marketing News, Tips & Best PracticesThis is kind of old news but always a good reminder why you should start authenticating your domain name.
Since July 09 Gmail has been enabling images for their users if they have replied back to your email at least two times but only if you are authenticating your email with SPF or DKIM. This is more like a ‘contact reputation’ where if you do reply to the person email, you most probably know them or accept what they are sending you. Sound logical!
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Should I Always Talk About My Products And Services?
By Amran 5 November 2009 under Tips & Best PracticesIf you need to get the sale, go with the no-holds-barred promotional email instead (e.g. 20% off storewide!). Marketers who create email newsletters want to build relationships with their customers by providing support and information, and common newsletter features include “how to” guides, expert advice and opinions, news updates, case studies and interviews.
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3Rs Of Email Marketing
By Amran 27 October 2009 under Tips & Best Practices3Rs of email marketing. Respect, Relevant, Reputation. Respect your subscribers by being Relevant to them thus building up your Reputation.
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Did Google Gmail Change Its Styling Of Paragraphs In Emails?
By Eve 23 June 2009 under Design For EmailWhile doing an email testing for one of thepixelage’s clients, we realize that Google’s Gmail no longer supports paragraph as it meant to be. If you were to use paragraph tag (<p></p>), as you should, Gmail seems to ignore them.
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Features Highlight: How To Set Up Multi-list Form
By Amran 8 June 2009 under sendcube Features & Updates
Do you maintain separate e-newsletters for each of your products or services? Would you like to advertise your other newsletters to your subscribers when they sign up for any one of your other newsletters? If your answer is yes, sendcube Multi-list Form is what you need.
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New Reseller Goodies: Free Trial For Your Users And More
By Ron 22 May 2009 under sendcube Features & UpdatesWe have been pretty quiet for a while, but that’s because we have been hard at work to make sendcube even better. In fact, we have lined up a few updates that will introduce a host of goodies that will make sendcube work even harder for our resellers. These updates are targeted at making reselling sendcube services to your customers as easily and transparently as possible. Today, we are glad to announce that we have rolled out the first set of these updates, and I’d like to share with you what they are and how you can benefit from them right away.
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New Road Runner Feedback Loop Launch!
By Amran 3 April 2009 under Email Marketing News
The much awaited updates on Road Runner’s new Feedback Loop (FBL) are finally here. We have recently received an email notification from them announcing their new FBL which is of course, very much welcome news for us.If you are a sendcube customer, you do not need to do anything. Our beloved delivery team had taken the necessary steps to sign up to the new FBL and this is now all in place.
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Forward This Email Function - Why Aren’t You Using It?
By Ron 30 March 2009 under Tips & Best Practices, sendcube Features & UpdatesWhile running through the campaigns sent by our customers, I notice one obvious missing link. No, not the unsubscribe link, because, after all, you will not be able to send any campaigns without it. I’m referring to a simple link that will help you spread your campaigns and the opportunity to get a few new subscribers.
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Integrating Google Analytics With Your Email Campaign
By Eve 29 March 2009 under sendcube Features & Updates
Would you like to track your email campaign beyond your subscriber click-throughs? If you do, our integration with Google Analytics (GA) will be your new best friend, next to sendcube itself. Currently, email marketing reporting can only follow subscribers up to the point where they click on the links in your email campaign after which, the tracking ends there. But if you are using Google Analytics to track your website, you can extend your email campaign tracking right to your website.
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Feedback Loop Setup With Mailtrust.com
By Eve 31 January 2009 under sendcube Features & Updates
We have successfully setup feedback loop with mailtrust.com. Mailtrust is a business email hosting provider and are currently hosting over 900,000 mailboxes. With this setup, any complain received from mailtrust users will be forward to us automatically allowing us to take appropriate actions.What is a feedback loop?
A feedback loop (FBL), sometimes called a complaint feedback loop, is an inter-organizational form of feedback by which an internet service provider (ISP) forwards the complaints originating from their users to the sender’s organizations. - Wikipedia
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